This week Thursday, Microsoft Corp. Ceo Steve Ballmer said, Microsoft is willing to invest in Internet search business up to 10% of its annual income. "Our shareholders, I told them we were willing to spend 5 to 10 percent of operating income for up to five years in this business, and we feel like we can get an economic return" said Ballmer in a business conference. Bing has grabbed 12.1% of US internet searches for the week June 8-1, up from June 1-5. However, Google has 65% share in the market. When this was reminded to Ballmer, he answered, "You don't go from 8 percent to 80. You have to be patient, we invested in Xbox for years and now it generates nice economic returns for us," he added, referring to the company's popular gaming console. Microsoft has operating $4.4 billion  in last quarter means that for a quarter $440 million and per year $1.8 billion to develop and advertise Bing. 

I always thought that why Microsoft hasn't done so much in internet area not just in search engine but in all internet related areas, because everything shifts to internet: software, advertise, information with cloud computing etc. And I see the answer now as Ballmer said "If we could have one do-over I would probably say I would start sooner on search," said Ballmer. "Sometimes the error you make is what you don't do and don't see. Our mistake wasn't that we didn't see the technology change coming, we didn't see the business change coming."  [Reuters]

Cisco boss John Chambers told a conference that "video is the future and if you ask what excites me most, it's probably how video's going to change our lives - both personally and the way we work." Even Cisco predicts that video from small communication devices like cell phones will be the main e-mail technique. By using video in every aspect of the internet, internet traffic will reach 667 exabytes and 90% of that will be made up of video according the recent research. ( now internet size is about 500 exabyte - 1 exabyte is 1 million terabyte ) The traffic, equivalent of 10 billion DVDs worth of information, would cross the internet monthly said Cisco."If this prediction holds true, it would take more than a half a million years to watch all the online video"

What is Cisco?

Cisco Systems, Inc. is a multinational corporation with more than 66,000 employees and annual revenue of US$39 billion as of 2008. Headquartered in San Jose, California, it designs and sells networking and communications technology and services. According to 2008 data, Cisco net income of about 8 billion $. In Fortune 500 list, Cisco takes place as 57th.